Pink
Polo presented by ADCB, a unique Polo initiative that was created in Abu Dhabi
to support breast cancer awareness in the UAE, was yesterday nominated as Best
Sport Event at the inaugural Sport Industry Awards (SPIA).
The
awards will honor top industry leaders for their contribution to the
development of sport in the UAE.
"Just
to have our event competing with big sports such as football, tennis and golf
is a proud achievement for polo in general and for us as organisers.
Designed
as an enjoyable family day out, Pink Polo was created as a way to break down
social taboos associated with breast cancer awareness.
Pink
Polo is presented by ADCB and supported by Official Partners St. Regis Hotel
& Resorts, Mercedes-Benz, Emirates Motors Company and Omnia.
The
SPIA awards was created by Gulf Sports Media, the pioneers of Sport360, the
world’s only English language daily sports newspaper, along with trade and
consumer publication specialists, Mediaquest.
The
awards will honor top industry leaders for their contribution to the
development of sport in the UAE.
Pink
Polo’s founder Carrie McNeill, who launched Pink Polo in 2010, said:
"It's
a great recognition to be nominated in this prestigious award. I believe Pink
Polo has helped promote the sport of polo to a whole new audience and I believe
our concept has showcased how the power of sport can be used to unite a
community to support a great cause.
"Just
to have our event competing with big sports such as football, tennis and golf
is a proud achievement for polo in general and for us as organisers.
"We
have had great support from leading local businesses such as Abu Dhabi
Commercial Bank as well as international brands, St Regis Resorts & Hotels
who recognised Pink polo last year. The vision would not have been possible
without the support of His Highness Sheikh Falah Bin Zayed Al Nahyan, whose
Ghantoot Racing & Polo Club is one of the biggest driving forces of polo in
the region, along with government support from Abu Dhabi Sports Council."
The
Pink Polo concept is developed and managed by Mama Creative a company which
develops ideas to power strategic alliances between governments, international
brands and grassroot communities.
Designed
as an enjoyable family day out, Pink Polo was created as a way to break down
social taboos associated with breast cancer awareness.
McNeil
said: “At Mama Creative, we design ideas and solutions that drive brands
and entities forward while supporting the local community. Pink Polo is a
great showcase where government and businesses can associate with an event that
not only bring exposure to their brand but at the same time includes CSR as an
added bonus. The meaning of the terms “sustainability” and “business” are
undergoing a transition and companies are now beginning to understand that in
order to create bigger returns on investment and profits, they need to give
more emphasis to the social value of business, moving beyond the simple goal of
profit maximisation.”
Pink
Polo is presented by ADCB and supported by Official Partners St. Regis Hotel
& Resorts, Mercedes-Benz, Emirates Motors Company and Omnia.
The
2013 Pink Polo will start on October 1 with a UAE-wide University Campus tour
leading up to the main family day taking place on Friday November 8.
No comments:
Post a Comment