@Pink_Polo Pink Polo is back!

Under the patronage of His Highness  Sheikh Falah Bin Zayed Al Nahyan

Pink Polo celebrates 4^th consecutive year as iconic breast cancer awareness event in the UAE presented by ADCB

Upcoming fun-filled family day promises to be an affair to remember

Abu Dhabi, 22^nd October 2013,: The 4^th Annual Pink Polo match is announced to take place on the Friday 8^th November, 2013 at the Ghantoot Racing and Polo Club, announced at a press conference held earlier today at the St. Regis Hotel, Abu Dhabi.

Launched in 2010 and an initial attendance of more than 3,000 spectators, the event is held under the patronage of Ghantoot Racing and Polo Club Chairman, HH Sheikh Falah Bin Zayed Al Nahyan, as a way of increasing breast cancer awareness in the UAE.

Polo enthusiasts from across the nation will converge at the UAE’s Royal Ghantoot Racing & Polo Club to witness the action at the main event, as the Argentinian’s lock horns with the Emirati team in an all out battle for awareness first, and competition second.

The iconic breast cancer awareness drive held every year has garnered a favorable response from the UAE population since its inception, due to its roster of fun activities and competitions prior to the exhibition polo match that promises entertainment for all age groups, such as pony and camel rides, falcon show, photo sessions with polo players, camel polo, balloon release, and a military skydive show

Other attractions include hot air balloon, face painting, henna, magic acts, balloon artists, doll house lounge, meet and greet photo wall, football tricks and tips coaching, live BBQ, live DJ, and much more.

All donations from the event along with  20 percent of the proceeds from sales will go to Pink Caravan, a committee-run campaign that aims to raise 15 Million AED to continue outreach programs to the Nation, support breast cancer awareness and reinforce their support systems.

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In addition, a best ‘pink dressed’ award is held to motivate attendees – adults, children, and even pets – to don their best pink outfit in support for the fight against the breast cancer and also in honour of those who survived the deadly disease, with prizes being handed out to the winning participants in the category.

Regarded as the nucleus of awareness dissemination at the event, the Pink Clinic is the venue to meet with medical experts and breast cancer survivors, learn self-examination techniques and undergo free screenings at the mobile mammography unit.

This year’s event is presented by ADCB and supported by Abu Dhabi Health Authority, Abu Dhabi Sports Council, Capital D Studio, Etihad Airways, KBS Communications, The DollHouse Dubai,  The Living Room Cafe,  Trio Couture, Yes Chef Catering, Almeka, St. Regis Abu Dhabi, and Abu Dhabi Media as its official media partner .

H.E Saeed Bin Houfan, Vice Chairman of Ghantoot Racing and Polo Club said “We are very excited to host the this event four years in a row. With the tremendous response it has achieved so far, we are positive that this will be a hallmark event that will place the UAE as a nation that cares and promotes worthy causes, bringing maximum awareness to its growing population and thereby setting an example for other nations to follow.”

Dr. Majdi Abd El Muhdi, Head of Corporate Communications at ADCB said: “ADCB has been associated with Pink Polo since its inception and we are very happy with our continued involvement in this unique project which uses a fun and family friendly sporting vehicle to raise awareness of a very serious issue.

I know that the players have been working hard and I wish them good luck as they take to the pitch,” he said.

Oliver Key, General Manager, The St. Regis Abu Dhabi commented on the hotel’s involvement at Pink Polo.  “We are proud to be a part of Pink Polo to help raise awareness about breast cancer.  As polo is an innate part of the St. Regis legacy, this event gives us the opportunity to support an important cause and also provide our partners and guests with an exclusive polo experience.”

Breast cancer is the most commonly diagnosed cancer in the UAE and is the second-biggest killer of women in the country. If discovered and treated at an early stage, 98 per cent of sufferers will survive. However only 30 per cent of breast cancer cases in the UAE are diagnosed early.

For further information, kindly visit www.pinkpolo.ae or visit Facebook “Official Pink Polo UAE or Twitter @Pink_Polo”.